Choosing the title for your listing.

Your auction title is crucial as this is what gets a potential customer to view the item that you are selling. You could be selling the best product ever created but if no one clicks on your auction title you won’t make a cent. So here are a few tips to get your auction title clicked.

You have 55 characters at your disposal when you create your auction title. Try to use them all.

Now ask yourself what keywords you would search for if you were looking for your own eBook. Write these keywords down and try to create a catchy title.

Let’s say we are selling an eBook on how to get perfect abs. (Stomach muscles)

What keywords do you think anyone seeking this sort of information would use?

Keep fit, lose weight, 6 pack, sit ups, muscle, body building, diet, healthy are all words we could use.

Which title appeals to you the most?

1. How to get perfect abs, CD Rom.
2. CD Rom. Sit up guide, lose weight.
3. The Secret to ROCK HARD ABS, get fit and lose weight.

I am hoping you have chosen number 3. If you did there will probably have been 3 words that attracted you to it. ROCK HARD ABS.

The reason you were drawn to these words is because they were capitalised, it’s best to capitalise only a few words in your title, this helps them stand out. Also notice I have used words that should be searched for a lot, ‘get fit’ and ‘lose weight’ so anyone searching for those terms will see my title and you can guarantee they will want ROCK HARD ABS.

There are many other words you can use to draw visitors to click on your title such as:-
Amazing, fantastic, rare, best on
eBay, mint, make money, resell, resale, superb, complete guide. There are many more. Try browsing eBay and looking at what words the big sellers use.
These words work best capitalized, but don't make the whole title capitalized as this won't draw visitors to your keywords.

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