Listing tips.

Please note!
All information products need to be listed in the Everything Else > Information products category. If you list elsewhere your listing may be ended by eBay. If you are unsure just take a look at any of my auctions.

Once you start to list your items there are a couple of very important things to remember. First of all appearance is everything so you must make sure your listing looks attractive. If you look at my listings you will notice I have my text inside a nice graphic (known as a minisite) and I have also provided you with a generic template you can use. However if you are really serious about doing this right I would advise you invest in a professionally designed eBay template. I use a company called GFX-1 for all my graphical needs and you can check out their services at www.gfx1graphics.com.

 

Avoid any 'novelty' items like flashing images, flash graphics, music and anything else that may distract the reader, while you may think they look cool the truth is they look amateurish. Feel free to add high quality pictures and graphics to break up text and make sure they are all displaying correctly.
 
All people need to know is what your product will do for them so just tell them. There's no need to go over the top and tell people your life story, just use what is called the K.I.S.S. technique. That stands for Keep It Simple Stupid. Remember that and your listings will be fine.

There is no need to have huge text in your listings, that also just looks amateurish, 12pt Verdana is as big as you need to go for a regular description.

Choosing the title for your listing.

Also avoid making all your text bold because as you can see it simply doesn't look nice at all and will make the reader struggle to read what you have to say.

If you need to, make certain words bold and also feel free to underline any words you wish to emphasize.

I would also advise if you are new to selling on eBay you simply browse eBay and see how other Top Rated Sellers present their products, look at the images they use, the description and any tools they may be using. I guarantee the sellers making the most sales will have the most attractive listings.

Your auction title is crucial as this is what gets a potential customer to view the item that you are selling. You could be selling the best product ever created but if no one clicks on your auction title you won’t make a cent. So here are a few tips to get your auction title clicked.

You have 55 characters at your disposal when you create your auction title. Try to use them all.

Now ask yourself what keywords you would search for if you were looking for your own product. Write these keywords down and try to create a catchy title.

Let’s say we are selling an info product about how to get perfect abs. (Stomach muscles)

What keywords do you think anyone seeking this sort of information would use?

Keep fit, lose weight, 6 pack, sit ups, muscle, body building, diet, healthy are all words we could use. So let's use some of those words.

Which title appeals to you the most?

1. How to get perfect abs, CD Rom.
2. CD Rom. Sit up guide, lose weight.
3. The Secret to ROCK HARD ABS, Get Fit And Lose Weight.

I am hoping you have chosen number 3. If you did there will probably have been 3 words that attracted you to it. ROCK HARD ABS.

The reason you were drawn to these words is because they were capitalized, it’s best to capitalize only a few words in your title, this helps them stand out. Also notice I have used words that should be searched for a lot, ‘get fit’ and ‘lose weight’ so anyone searching for those terms will see my title and you can guarantee they will want ROCK HARD ABS.

There are many other words you can use to draw visitors to click on your title such as:-

Amazing, fantastic, rare, best on eBay, mint, make money, resell, resale, superb, complete guide. There are many more. Try browsing eBay and looking at what words the big sellers use.

These words work best capitalized, but don't make the whole title capitalized as this won't draw visitors to your keywords.

Remember! Buyers usually find your listing from your title and will stay on your page if you have a like nice looking listing, then they will check your feedback prior to making a purchase, so get your title figured out then get your listing looking as attractive as possible and we will move onto taking care of your feedback next.

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