The Power of an eBay Store.

I often get asked if owning an eBay store is worth the expense. I think if you are serious about your eBay business owning an eBay store is a no brainer. I will now try to explain the benefits of owning an eBay store.

1. Owning an eBay store gives you your own unique URL to promote.

Ask yourself which link looks more attractive?

http://stores.ebay.com/PlanetSMS

Or

http://search.ebay.com/_W0QQfgtpZ1QQfrppZ25QQsassZplanetsms

I think the answer is obvious. If you were trying to promote your eBay auctions outside of eBay you would not want to use the 2nd link.

2. You look more professional.

If you look like a professional seller you will sell more. Obviously a lot of factors count to looking professional such as excellent feedback but having an eBay store adds to the professional look. Also, a fully stocked eBay store gives you a professional look and with information products this is easily achieved at low cost.

3. You can sell multiple store items for a few cents per month.

That's right, you can list a product with a 1000 items available and this can cost only a few cents per month. In fact you could list 1000 different items in your eBay store as store inventory items for around $30 per month. The minimum price to do this with 1000 auctions would be almost 10 times the expense.

4. You get to send out store newsletters.

Yes, you can build your own eBay subscriber database. Every time someone leaves feedback for you on eBay they get asked if they would like you to be added to their favorite sellers list. If they accept they can also subscribe to your store newsletter. This means you can send out mailings to your past customers. Plus you can also set up eBay to send out regular mailings on your behalf every 2 weeks.

There is also the option to add a link to your store newsletter and store favorites in all your auctions. This is a crucial promotion tool eBay provides, just look at the top right corner of any of my listings to see these links in action. (See picture below) This means you can add people to your eBay mailing list even if they don't initially buy from you.

5. You can 'feature' your most profitable items.

Visit my eBay store at http://stores.ebay.com/PlanetSMS and look at the top of the page and you will see I have 2 featured items. The left item is my high ticket item that costs only a few cents per month to list as a store inventory item (see number 3 above). Just one sale of that item would cover the listing fees for that item for over a year. So 1 sale a year is all I need to see a profit from that item. Of course I will have a lot more :-)

6. You can personalize your eBay store to differ yourself from other eBay users.

With a little HTML experience you can add categories, logo's, graphics, pictures and a lot more to give your eBay store a more personalized, professional look. Even if you are not familiar with HTML you can still create an attractive looking eBay store.

7. You can track sales and traffic.

Depending on your store subscription level you can track a whole host of features such as store traffic, your most viewed items, search terms used in your store, where your visitors came from and a lot lot more.

8. You can link to your store from all your auctions.

Look at any of my auctions and you will see no fewer than 10 links to my eBay store. Can you spot them all? If I never had an eBay store I would have 3 or 4 links at the most linking to my other items.

9. Your store and store items will appear in the major search engines.

Google 'planetsms' and you will see my eBay store on the first page of the search results. You can add keywords to your eBay store and there is also more chance of your listings showing on google.

10. You get to say 'visit my eBay store'.

Sounds silly doesn't it? Well how many times have I asked you to visit my eBay store in the past? In fact I have done it again in this product. That's what it's all about. Get more visitors to your eBay store and you will sell more and that's a fact no one can deny. You can ask people to visit your store in your auctions, about me page, email signatures, forum signatures, blogs, articles, eBooks, etc etc etc.

Generating visitors to your eBay™ store.
 

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