Using the Classified Ads format, sellers receive a 30-day ad at a fixed price. This solution enables sellers to continue to market their digital goods on eBay; however, because Classified Ad listings are a lead generation tool and do not result in transactions that go through eBay, Feedback cannot be exchanged between buyer and seller.

Sellers who wish to continue to offer digital goods can do so by selecting the Everything Else>Information Products category in the Sell Your Item form and choosing the Classified Ads format (not auction-style or fixed price). For more information about the Classified Ads format, please read Advertising with Classified Ads.

Sincerely,

Brian Burke
Director, Global Feedback Policy

 

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While it's been a while since this rule came into place a few people still don't seem to understand it. In fact when I tell people I sell information on eBay some people will say "but that isn't allowed on eBay". The first thing I want to point out this rule is simple to understand. There are one or two minor exceptions but anything that is delivered digitally over the internet can not be sold via the regular auction platform and must be sold via the classified ad format.

Please don't be confused with the issue as it really is that simple.

Digital delivery = Classified Ad
Physical item = Regular auction and/or classified Ad.

If you want to sell digital information products on eBay you have the following options:

Option 1. Convert digital products to physical products.
This is the easy option and what I do with most of my products.

Positive+

·         Higher perceived value. You can charge more for your existing products.

·         The chance to ‘upsell’ to your customers increases significantly.
     You will earn more on the backend.

·         The customer experience will be greater.

·         The chance to sell multiple items increases dramatically.

·         You can still achieve and retain PowerSeller status

Negative-

·         Instant delivery is gone. Customer needs to wait for delivery.

·         You may (depending on the route you take) lose automation.

·         Higher production costs.
 

Option 2. Sell your products using the classified ad format.
This is another easy option and I also plan to use this method with some of my products.

Positive+

·         You can generate leads (build a list)

·         No final value fee (transaction takes place away from eBay)

·         You can still (automate) sell using digital delivery

Negative-

·         You can’t leave or receive feedback

·         Less exposure

·         Higher listing fees

·         Confusing rules and policy’s (eBay staff give conflicting reports over what is and is not allowed)

·         You can’t achieve (or you will lose) PowerSeller status

So there are your options, for me the only option is to convert all of my digital information products into physical multimedia products (just like this one) and this is what you need to do if you want to achieve PowerSeller status.

Please please please don't try and break these rules, you will see sellers breaking the rules and you may be tempted to copy. Anyone who breaks eBay rules is a fool who will eventually lose their eBay account and will never ever succeed long term. Stick to the rules and simply follow the guidelines laid out in this product and you can still succeed using eBay. In fact as you will discover, it is now easier than ever to make money selling information products on eBay.

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