Rules You Must Follow

***New Policy Update: Digital Downloadable Goods in Classified Ads Format Only*** http://pics.ebaystatic.com/aw/pics/s.gif
March 24, 2008 | 01:00PM PST/PT
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Brian Burke

Hello...This is Brian Burke, Director Global Feedback Policy. Digital goods are often reproduced at little to no cost to the seller. On eBay, this creates the potential for Feedback Manipulation (both real and perceived). To preserve the integrity of the Feedback system, effective March 31 all goods that can be digitally downloaded or transferred electronically must be listed using the Classified Ads format.

Using the Classified Ads format, sellers receive a 30-day ad at a fixed price. This solution enables sellers to continue to market their digital goods on eBay; however, because Classified Ad listings are a lead generation tool and do not result in transactions that go through eBay, Feedback cannot be exchanged between buyer and seller.

Sellers who wish to continue to offer digital goods can do so by selecting the Everything Else>Information Products category in the Sell Your Item form and choosing the Classified Ads format (not auction-style or fixed price). For more information about the Classified Ads format, please read Advertising with Classified Ads.

Sincerely,

Brian Burke
Director, Global Feedback Policy

 

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This policy change taught a lot of people a valuable lesson…

The term never put all your eggs in one basket suddenly makes much more sense now doesn’t it? And let me tell you I personally don’t think this will be the end of some of the changes eBay will make and there may be more bad news on the way, but this is how you should always operate. You should always run your business with a get out clause. By that I mean you should constantly be asking yourself “what if”

  • What if eBay bans the selling of information products altogether?

  • What if PayPal stops allowing payments for digital items?

  • What if eBay bans classified ads?

  • What if my eBay account gets shut down?

  • What if my host shuts me down?

The point I am trying to make here is this rule change was a wake up call for a lot of people, including myself. While I have a lot of income streams in place and eBay only accounts for a small percentage of my income I was lazily moving along when I could have been doing so much more with my eBay business. The thing was I never had to lift a finger as everything was running so smoothly on autopilot and this made me complacent and lazy.

It’s funny, people talk about how eBay does not care for their sellers. How they constantly seem to be working against sellers and how they seem to use them.

Well I like to think that I am a person who uses eBay to my advantage and has done since 2004. You see, I have taken the traffic eBay has given me in exchange for over 15,000 customers and a mailing list over three times that size. Think about that for a minute. If you joined any of my mailing lists as a result of buying this product I don’t need eBay to sell to you any more.

Do you understand how powerful that is, and do you know that you can still use eBay in this manner? And it doesn’t involve any underhand tactics or rule breaking. So if you are sick of what’s happening with eBay maybe now its time you got your own back. Maybe now it’s time to make eBay work for you!

Get a system in place and start to make eBay work for you. Use eBay to drive targeted traffic away from eBay and onto your existing websites and products. Use eBay to build your mailing list so you can sell to your subscribers outside of eBay.

Then the next time eBay slaps you with another policy change at least you will be in a position to carry on. Plan your business for a future without eBay. As one day they may be gone forever.

I am about to show you the systems I will be using. I will show you how to use eBay to your advantage. I will show you why this policy change could be one of the biggest opportunities you will ever have to make money online. And that is no exaggeration. I will show you how to revive the eBooks you currently have on your hard drive and make them worth ten times more than they are as a digital item.

It’s time to adapt, it’s time to evolve. It’s time for you to start making real money using eBay…

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