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The Multimedia Experience. I would urge you to put everything you can into creating the best looking multimedia product you possibly can as this will mean you stand more chance of success. Let me give you an example. John has a dog called Rex. He is a lovely dog but he can be a nuisance at times. He chews the furniture, barks constantly, runs off when out for a walk and generally causes John problems. One day John is browsing eBay and he just happens to spot a product explaining how to turn a nuisance dog into the perfect companion. He quickly places his order and a few days later... Scenario one. A plain envelope arrives at John’s home. He opens the envelope to find a cheap CD that he knows can be picked up for a few cents at the local computer hardware store. He then put’s the disc into his PC and after locating his disk drive he proceeds to open the PDF file. His initial thoughts are ‘is that it’. Scenario two. A padded envelope arrives at John’s home. Inside is a lovely looking DVD case wrapped in cellophane. He excitedly unwraps the cellophane and checks out his lovely DVD case. On the cover is the title of the product he bought plus a lovely picture of a German Shepherd. He checks out the back of the cover to see a list of contents and how to load the disc onto his computer. He then proceeds to put the professionally looking printed disc into his CD tray and is greeted by a beautiful menu that loads automatically. He browses the disc to find the material he is looking for. He then checks out the bonus items section to find there are even more products related to dogs, there are more eBooks and there are videos he can watch. He watches the videos and discovers he can watch even more if he visits … … The upsell is made. John is delighted, he has all the information and material he needs… But wait… He then notices he can receive even more information on dog training. All he needs to do is enter his name and email … … The lead capture is made. And the difference between scenario one and two is about 50 cents and a little bit of work… This is the most crucial thing you need to understand here. I really can’t stress how important the customer experience is when it comes to selling physical information. If your product looks cheap you have lost any chance you had of gaining further business. And remember that this is ultimately what this is all about. You can make professional looking discs for under a dollar. Just browse eBay and you will see all the material you need. And it needn’t stop there. Give your customers a full on multimedia experience. Many products can include worksheets, checklists, booklets and other information that can be printed. I know I have a ton of ideas and some of my products will be made into printed booklets. So far the best service I have seen for this purpose is: So get creative and create the best possible multimedia experience for your customers and you will be rewarded. That I can guarantee. Delivering Your Multimedia Products. You have two choices when it comes to delivering your physical products, you can deliver your products yourself or use a fulfillment company to deliver your products on your behalf. Option 1. Deliver your product yourself. Positive+ · You are in full control. · Costs should (depending where you live and ship to) be cheaper. · The customer experience will be greater. Negative- · Task is not 100% automated. Option 2. Use a fulfillment company. Positive+ · Your business is still 100% automated. Negative- · You lose control. · Costs will probably (depending where you live and ship to) be higher. · Your eBay feedback is out of your hands. Now both options obviously have their advantages and disadvantages. And the choice you take will ultimately depend on how you wish to operate your business and the costs involved. If you wish to use a fulfillment company the two companies that I have constantly seen recommended are: Personally, I deliver my products myself and the main reason is because I want full control of my business. Of course I am not for one minute saying you shouldn't use a fulfillment company and I have already stated that it's entirely up to you how you choose to deliver your products. |